This four star hotel and golf destination had neglected its marketing for a few years and wanted to re-establish its brand reputation to accompany a multi-million pound makeover and re-development. First, we conducted a thorough review of the business using our Marketing CSI process which resulted in a refresh of its brand identity, the production of a new suite of marketing material, the build of a new web site complete with booking facility, PR including journalist reviews and magazine features and event collateral
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